How Conjoint Handles Really Complicated Ideas: Adventures in Advanced...
This article includes some highlights from a workshop at the Sawtooth Software conference. Presented by Bryan Orme, President of Sawtooth Software and David Lyon, Principal at Aurora Market Modeling,...
View ArticleHow Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v...
Apple v Samsung – The Patent Trial of the Century It’s pretty exciting for those of us in quantitative marketing research when we see techniques that we use regularly highlighted in a major patent...
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Importance is Important, Understand How to Measure It
What is MaxDiff? MaxDiff (Maximum Difference Scaling) is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, messages,...
View ArticleI’ll Have #3 With A Milk Shake – Conjoint Menu Configuration
Menus are Everywhere Menu-Based Choice (MBC) is a method that allows testing of very realistic purchase situations where: There is a choice between a la carte items versus a bundle The bundle may be a...
View ArticleChocolate, Vanilla, and What’s Next – Optimizing Product Line-ups
The Business Objective You want to optimize a set of items to reach the maximum number of people possible. Imagine stocking flavors of ice cream. The grocer decides there is limited space – he can only...
View ArticleConjoint for Every Project? Not So Fast!
This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference,...
View ArticleA Brief History of Choice-Based Conjoint Video
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View ArticleAdaptive Choice-Based Conjoint Video
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